This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

A clear and practical review of the 50 most common thinking challenges everyone faces from day to day, accompanied by a full guide to the most accessible and practical solutions.

Many people find themselves facing difficult work situations, day after day - often as a result of existing patterns of behaviour, or at the mercy of negative thoughts. But such cycles can be broken, allowing people to approach problems and challenges in a more robust and sustainable way. Smart Thinking will...

A practical and accessible guide and introduction to the field of Western Esotericism

'John Keay is the master storyteller and historian. This grand narrative of Himalaya is as epic as the mountains and peoples he describes' Dan Snow

'Adds the human element to the hard rock. And what a rich vein it is' Michael Palin

History has not been kind to Himalaya. Empires have collided here, cultures have clashed. Buddhist India claimed it from the south, Islam put down roots in its western approaches, Mongols and Manchus rode in from the north, and, from the east, China continues to ab...

Anime: A Critical Introduction maps the genres that have thrived within Japanese animation culture, and shows how a wide range of commentators have made sense of anime through discussions of its generic landscape. From the battling robots that define the mecha genre through to Studio Ghibli’s dominant genre-brand of plucky shojo (young girl) characters, this book charts the rise of anime as a globally significant category of animation. It further thinks through the differences between anime...

Richard Dawkins explores the wonder of flight. A book about flying – from the mythical Icarus, to the sadly extinct but magnificent bird Argentavis magnificens, to the British Airways pilots of today.

This casebook examines the history, foundations, underlying principles and basic concepts of property law in a systematic and accessible way.

This casebook presents a deep comparative analysis of property law systems in Europe (ie the law of immovables, movables and claims), offering signposts and stepping stones for the reader wishing to explore this fascinating area. The subject matter is explained with careful attention given to its history, foundations, thought-patterns, underlying princi...

This accessible guide to the Gospel and Letters of John introduces readers to key issues arising from historical, literary, and theological approaches to the Johannine literature, also discussing the methodological rationale underlying each of these approaches. After introducing the reader to the development of the narrative structure of the book, the message (theology) is discussed in detail, with the aim of introducing the reader to the interrelatedness of the multiple theological ideas in ...