Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

This is the definitive and comprehensive guide for what you can do about climate change and to contribute to a better world. It contains lists of go-to shops, beautiful brands, inspiring insights, surprising facts and useful solutions. Through in-depth interviews with leading pioneers, such as Livia Firth, Green Kitchen Stories and Andrew Morgan, you will find exactly what you need to live a more sustainable life. After all, doing good and feeling good at the same time: does it not get any be...

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a wider audience. To stress this urgency, Renate Boere dove head first in the world of project management lingo, confidentiality statements, copyright, complicated rights contracts, the search for stakeholders and grand applications. This journey has resulted in the journalistic novel 'Beyond Design'.

This designer’s novel provides insi...

The Power of Music Thinking allows users to construct a new model for innovative business by using a musical analogy. The book challenges you to embrace various perspectives simultaneously, boost collaboration, and guide readers towards refining their leadership skills. Instead of approaching business as various silos, Music Thinking treats organizations as an orchestra, with each part having its tune to add.

Split into four sections - Listen, Tune, Play, and Perform - this book breaks dow...

Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors’ experiences into a practitioner’s handbook for design thinking. By drawing upon the authors’ Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual sensemaking.

No matter if you’re a design professional or have never come across design syste...

Design, Play, Change is a game and a book providing 36 design methods that will help shift the creative process of the users and help them work collaboratively to overcome problems they face.

This book is designed for those looking to enter into the world of design thinking, the easy-to-follow game format making this an accessible, light-hearted, yet powerful place to begin. Balancing a detailed knowledge of the field with design methods that bring out creative ways of thinking, the book is a...

The Impact Plan is a detailed decision-making framework that guides industry professionals and academics to quickly assess the future impact of their creative projects.

While formulated with designers in mind, the method elaborated within this book will help industry and academia professionals cycle through potential contexts and project influences in order to determine the impact these may have on both the individual and humanity. Moving through the fundamentals of decision-making and impact...

Aan de hand van 32 unieke voedsel-'çhallenges' verspreid over 22 hoofdstukken, word je op een speelse manier uitgedaagd om anders naar jouw eten te kijken.

Veel mensen denken dat eten alleen maar gaat over lekker koken, diëten of over duurzaamheid. Maar uiteindelijk komt het erop neer dat eten over jou gaat. Alleen jìj kan besluiten dat je die wilde aardbei plukt en in je mond stopt - en het daarmee eten maakt.

LICK IT is een gids. Een boek dat je mee op reis neemt om de magische en creati...

Only a small percentage of change programs in organizations are successful. Too often, companies rely upon top-down communication campaigns that tell or show employees about change, but don’t involve them actively, emotionally or holistically.

Transformation Tactics is a deck of 48 cards designed to help organisations activate the behaviors of their people. These are experiences that activate employee behaviors, promote reflection, and encourage employees to share their insights.

The cards ...

In Mindset to Startup, you’ll go on an enlightening journey that transcends the conventional boundaries of entrepreneurship. Naguib invites readers to explore the true essence of entrepreneurship, going beyond the pursuit of profit. With insights drawn from 10,000 hours of mentoring founders, Naguib offers a highly experienced perspective, emphasizing the significance of value literacy to attain tangible progress on the uncertain journey of entrepreneurship.

The book delves into the latent ...