Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. Having occupied prestigious positions such as CEO of Adidas China and CEO of Lacoste China, Spaanjaars and Zerbib pool their extensive industry knowledge into an applicable, detailed practical guide for entrepreneurial minds.

By exploring direct insights from their experiences in Chinese work cultures, applicable business stra...

Ever wondered why some people seem to thrive on the unknown while others struggle? Unlock the secret to innovation with "Everything is a Prototype." This guide dismantles the fear of failure, redefining it as a stepping stone to success in any field. It reveals how historical misunderstandings about making mistakes have stifled creativity and offers a new perspective: deliberate error-making as a pathway to genius. The book provides insights and tools for embracing experimentation, leading to...

This book takes a deep dive into visual design structures, focusing on the timeless principles of movement, space, and composition. While design tools and technologies continue to change, these core principles remain just as important. Written in a clear and engaging style, it’s perfect for students looking to build their foundation in design, and also a great resource for professionals who want to revisit or sharpen their skills.

The book goes beyond the basics of design, introducing fresh...

Harness creativity for self-care. 100 prompts and exercises that show how the practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can also deepen your appreciation of life.

New title in the Architecture and Design Experiments Series. The core idea for this book is to use operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design. Examples of these verbs are expand, inflate, nest, twist, lift, embed, merge etcetera. This book catalogues these verbs and shows in diagrams and architectural applications ho...

As creative people, we have ideas. Some of us have many ideas, others have really good ones, and most of us have many really good ideas. But most of these never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. We simply need time to execute an idea (and do it well)—more time than we have.

Don’t Read This Book focuses on how to make choices about everything you do in your daily creative practice and life. The book follows the ‘To Don’...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas...

'Offline Matters' is a handbook of radical strategies for today’s creative worker. The guide blows open the true state of today’s creative work where digital solutions are doctrine, overwork culture results in burnouts and ideas churn out into depressing marketing noise.

We are dreaming of offline. Not offline as a romanticised past, a punishment, quick detox or WiFi-free café. Offline is not a lifestyle, it is a space of possibility.

A wake-up call for the digital age, 'Offline Matters'...

Type Tricks, the third installment in the collection, focuses on usability in typography and how different typefaces and letter shapes influence the way we read. Distilling advanced typographic knowledge into an accessible medium with beautiful illustration, the book acts as a small and handy guide for those looking to impart a certain message from their chosen text.

From beginners looking to learn more about typography to practitioners seeking an advanced level of knowledge without the nee...

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.

“Make Products That Matter” helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product...