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68,95

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Marketing Research with SPSS

2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

34,95

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Key Management Ratios

The 100+ Ratios Every Manager Needs to Know

2008 || Paperback || Ciaran Walsh || Pearson || ook als eBook

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what they...

63,95

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Introduction to Geographical Information Systems / 4th edition

2011 || Paperback || Ian Heywood e.a. || Pearson || ook als eBook

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.

The new edition has been substantially revised and updated to include coverage of the latest adva...

24,95

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met 5% korting 23,70

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The Social Life of Books

Reading Together in the Eighteenth-Century Home

2019 || Paperback || Abigail Williams || Yale University Press

22,95

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Collapse

The Fall of the Soviet Union

2022 || Paperback || Vladislav M. Zubok || Yale University Press

A major study of the collapse of the Soviet Union—showing how Gorbachev’s misguided reforms led to its demise

19,95

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Spinoza

Freedom's Messiah

2025 || Paperback || Ian Buruma || Yale University Press

Ian Buruma explores the life and death of Baruch Spinoza, the Enlightenment thinker whose belief in freedom of thought and speech resonates in our own time

44,95

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Test Driven Development: By Example

2002 || Paperback || Kent Beck || Pearson

Quite simply, test-driven development is meant to eliminate fear in application development. While some fear is healthy (often viewed as a conscience that tells programmers to be careful! ), the author believes that byproducts of fear include tentative, grumpy, and uncommunicative programmers who are unable to absorb constructive criticism. When programming teams buy into TDD, they immediately see positive results. They eliminate the fear involved in their jobs, and are better equipped to tac...

41,00

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Effective C++, 3rd edition

55 Specific Ways to Improve Your Programs and Designs

2023 || Paperback || Scott Meyers || Pearson

Organized around 55 specific guidelines, each of which describes a way to write better C++, this book reflects on modern design considerations, including exceptions, design patterns, and multithreading. It also provides guidance on the design of effective classes, functions, templates, and inheritance hierarchies.

"Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you t...

48,95

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Effective Java / 2nd Edition

2008 || Paperback || Joshua Bloch || Pearson

Are you looking for a deeper understanding of the Java (TM) programming language so that you can write code that is clearer, more correct, more robust, and more reusable? Look no further! Effective Java (TM), Second Edition, brings together seventy-eight indispensable programmer's rules of thumb: working, best-practice solutions for the programming challenges you encounter every day. This highly anticipated new edition of the classic, Jolt Award-winning work has been thoroughly updated to cov...

59,95

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OpenGL

A Primer

2007 || Paperback || Edward Angel || Pearson

OpenGL (R): A Primer is a concise presentation of fundamental OpenGL, providing readers with a succinct introduction to essential OpenGL commands as well as detailed listings of OpenGL functions and parameters. Angel uses a top-down philosophy to teach computer graphics based on the idea that students learn modern computer graphics best if they can start programming significant applications as soon as possible. The book makes it easy for students to find functions and their descriptions, and ...

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Resultaten (13409)

Marketing Research with SPSS

Key Management Ratios

Introduction to Geographical Information Systems / 4th edition

The Social Life of Books

Collapse

Spinoza

Test Driven Development: By Example

Effective C++, 3rd edition

Effective Java / 2nd Edition

OpenGL

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