Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

If you are studying the biomolecular sciences - including biochemistry, biomedical sciences, biotechnology, genetics, microbiology and molecular biology - then this book will be an indispensable companion throughout the whole of your degree programme. It provides effective explanation and support for the development of a wide range of laboratory and data analysis skills that you will use time and again during the practical aspects of your studies. This book also gives you a solid grounding...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote...

Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education) report, which included extensive revisions to reflect both the evolution of technology and new wisdom on statistics education, this edition brings a modern edge to teaching business statistics. This includes a focus on the rep...

Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments.Tanenbaum takes a structured approach to explaining how networks work from the inside out. He starts with an explanation of the physical layer of networking, computer hardware and transmission systems; then works his way up to network applications. Tanenbaum's in-depth application coverage incl...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Get a solid understanding of the major concepts in microbiology with a textbook that offers cutting-edge research findings, powerful tools, and visuals.

Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, delivering accessible content around the basic concepts of microbiology.

Besides offering an overview of the principles of the microbial world, this edition further expands on art programs and modern resources, ...

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

Transform students into informed consumers of the quantitative information they encounter every day.

Quantitative Literacy: Thinking Between the Lines fully prepares students to be informed consumers of quantitative information with coverage that neatly balances discussions of ideas with computational practice. Through a wide range of examples and applications, the authors show students that they use math in their everyday lives more than they realize, and that learning math takes place in re...

Real stories about real people and real science.

From the groundbreaking partnership of Macmillan Learning and Scientific American comes this one-of-a-kind introduction to the science of biology and its impact on the way we live.

Biology for a Changing World explores the core ideas of biology through chapters written and illustrated in the style of a Scientific American article. Chapters don’t just feature compelling stories of real people—each chapter is a newsworthy story that serves as...