Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources.

The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Develop and Practice Science Literacy Skills Teach students to view their world using scientific reasoning with Campbell Essential Biology with Physiology.

The authors' approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, an...

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives stu...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in calculus-based physics.

This package includes Pearson Mastering Physics.

Practice makes perfect: Guided practice helps students develop into expert problem solvers

The new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from seve...

The Foundational Documents and Court Cases Reader includes all of the documents and cases required by the College Board (R), as well as commentary and guided questions to help students understand these complex texts.

An engaging introduction to psychology for a globally-focused course.

Written by a world-renowned team of psychologists and researchers, this globally-focused textbook spans the entire discipline of psychology - from the fundamental principles of psychology as a science, to more nuanced approaches in core disciplines such as cognitive, developmental, social and personality psychology. Woven together with engaging features, research boxes and activities that will help students to both think li...

Introduction to Research Methods contains everything from developing an initial idea into a proposal, through to analysing data and reporting results. Whether you have to undertake a project as part of your coursework, or as part of your employment, or simply because you are fascinated by something you have observed and want to find out more, this book offers you advice on how to turn your ideas into a workable project.

Specifically it will show you how to:

*Choose your research methods

*Choo...

Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.

New to This Edition: full color throughoutcon...

Raymond Murphy's English Grammar in Use is the first choice for intermediate (B1-B2) learners and covers all the grammar you will need at this level. This book without answers has clear explanations and practice exercises that have helped millions of people around the world improve their English. It is perfect for teachers to use in the classroom as a supplementary book, for extension work, or for homework activities.