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Resultaten (797)
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Introduction to Econometrics / 4th Global Edition
2019 || Paperback || James Stock e.a. || Pearson
Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject's theoretical background, building on the philosophy that applications should drive t...
Project Management: Achieving Competitive Advantage / 5th Global Edition
2019 || Paperback || Jeffrey Pinto || Pearson || ook als eBook
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Consumer Behavior: Buying, Having, and Being / 13th Global Edition
2019 || Paperback || Michael Solomon || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...
Economics of Education
2019 || Paperback || Michael Lovenheim e.a. || Macmillan
While there are many great research articles, good books, and provocative policy analyses related to the economics of education, these materials are often written to influence the policy process and not necessarily for students with limited knowledge of the underlying policies and the economic framework. This textbook is intended to serve as a foundation for a broad-based course on the economics of education. Its goal is to provide an overview of economics of education research: to lay out th...
Introductory Statistics: A Problem-Solving Approach
2019 || Paperback || Stephen Kokoska || Macmillan
Promotes a lifelong skill of problem solving.
This text helps students develop the fundamental lifelong skill of solving problems and interpreting solutions in real world terms in a way that is accessible and easy to apply in many situations. We certainly want students to appreciate the beauty of statistics and connections to so many other disciplines. However, it is even more important for students to be able to apply problem-solving skills to a wide range of academic and career pursuits, in...
Politics / 5th edition
2019 || Paperback || Andrew Heywood || Bloomsbury Publishing
The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range...
The Communication Strategy Handbook
Toolkit for Creating a Winning Strategy
2019 || Hardcover || Betteke van Ruler e.a. || Peter Lang Publishing Inc
Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.
The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...
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Heartstopper Volume 2
The million-copy bestselling series, now on Netflix!
2019 || Paperback || Alice Oseman || Hachette Children's Group
*Now an acclaimed live-action Netflix series!**Heartstopper Volumes 1-4 out now, Volume 5 coming soon.*Boy meets boy. Boys become friends. Boys fall in love.
An LGBTQ+ graphic novel about life, love, and everything that happens in between: this is the second volume of the bestselling HEARTSTOPPER series. *Includes exclusive Tara/Darcy story!*'Absolutely delightful. Sweet, romantic, kind.
Beautifully paced. I loved this book.' RAINBOW ROWELL, author of Carry OnNick and Charlie are best friends...