Measurement shapes scientific theories, characterises improvements in manufacturing processes and promotes efficient commerce. In concert with measurement is uncertainty, and students in science and engineering need to identify and quantify uncertainties in the measurements they make. This book introduces measurement and uncertainty to second and third year students of science and engineering.

Its approach relies on the internationally recognised and recommended guidelines for calculating and...

Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public.

It takes a comprehensive look at the different types of media in A...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Shows you how to undertake your research better, quicker, and with as little hassle as possible. This book offers a comprehensive guide to better research practice and is fully compliant with research training requirements. It will also help you to acquire research methods skills as you proceed through your Masters or PhD programme.

In this rich and resonant work, Kierkegaard reflects on the biblical story of God's command to Abraham that he sacrifice his son Isaac as a test of faith. This volume, first published in 2006, presents the first new English translation for twenty years, by Sylvia Walsh, together with an introduction by C. Stephen Evans.

From the new celebrity culture that has emerged from reality television and the Internet, to the paparazzi-filled endgame of Princess Diana and the bizarre trials and tribulations of Michael Jackson, The Celebrity Culture Reader documents the significant role that celebrities occupy in contemporary culture. Combining classic essays and contemporary writings, The Celebrity Culture Reader investigates the cultural implications of this complex contemporary phenomenon.

Oxford English for Information Technology is a course for students and IT professionals at intermediate level or above.

All too often, attention is paid only to those children's novels that were written in English, with non-English-language works being passed over and neglected. Beyond Babar: The European Tradition in Children's Literature examines eleven of the most celebrated European children's novels in substantial, critical essays written by well-known international scholars. This approach provides a comprehensive discussion of the selected works from a variety of theoretical perspectives.

Each essay offe...

`Dorothy Langley's book offers a valuable overview of dramatherapy in all its applications. It provides evidence of many years' work as a teacher and practitioner. It is both clear and readable, and will serve as a useful introduction to this unique therapeutic approachr' - Roger Grainger, Senior Practitioner on the Register of Psychologists Specialising in Psychotherapy

Since the late 1970s, scholarly interest in the translation of children's books has increased at a rapid pace. Research across a number of disciplines has contributed to a developing knowledge and understanding of the cross-cultural transformation and reception of children's literature. The purpose of this Reader is to reflect the diversity and originality of approaches to the subject by gathering together, for the first time, a range of journal articles and chapters on translation for childr...