Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package....

'A book of big questions, and big answers' Yuval Noah Harari, bestselling author of Sapiens Why has human history unfolded so differently across the globe?

Every inch of Grayson's childhood bedroom was covered with pictures of aeroplanes, and every surface with models. But as Grayson enters art college and discovers the world of London squats and New Romanticism, he starts to find himself.

Cook led three famous expeditions to the Pacific Ocean between 1768 and 1779. In voyages that ranged from the Antarctic circle to the Arctic Sea, Cook charted Australia and the whole coast of New Zealand, and brought back descriptions of the natural history of the Pacific. This title tells the story of these voyages.

Why do so many swear words involve topics like sex, bodily functions or the divine? Why do some children's names thrive while others fall out of favour? Why do we threaten and bribe and seduce in such elaborate, often comical ways? This title looks at how the relationship between words and thoughts can help us understand who we are.

At the end of the Second World War, the Soviet Union unexpectedly found itself in control of a huge swathe of territory in Eastern Europe. Stalin and his secret police set out to convert a dozen radically different countries to a completely new political and moral system: Communism.

What caused the Russian Revolution? Did it succeed or fail? Do we still live with its consequences? This book deals with these questions.