This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.

All Media Are Social offers an introduction to the wide-ranging field of media sociology. Covering political economy, media representation, and media effects, Lindner and Barnard synthesize empirical findings, while explaining with examples and clear prose.

How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts - spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels.

This textbook includes:

three parts covering research and study skills, language structure and use, and how te...

Colloquial Zulu is an easy to use and up to date guide to the Zulu language. Specially written for self-study or class use, the course offers you a step-by-step approach to written and spoken Zulu. No prior knowledge of the language is required.

Based on the authors' pioneering work and up-to-date research at London's Maudsley hospital, A Cognitive Interpersonal Therapy Workbook for Treating Anorexia Nervosa: The Maudsley Model provides adults with an eating disorderanorexia nervosa and the professionals working alongside them with a practical resource to work through together.

An introduction to the language of the Highlands and Islands of Scotland, written by experienced teachers, both native Gaelic-speakers. Clear explanations, emphasis on up-to-date, conversational language.

Colloquial Swahili is the ideal introduction to the major language of East Africa. Written by experienced teachers, the course provides a step-by-step approach to Swahili. No previous knowledge of the language is required.

This second edition of Colloquial Greek has been completely revised and updated to make learning Greek easier and more enjoyable than ever before.

This book studies the Lega Nord in Italy and the Front national in France, and tackles how gender shapes the parties’ strategies as well as their activists’ experiences. It will be of interest to those studying gender, as well as nationalism, racism, social movements, radical politics and party politics.

The Psychology of Chess will provide a comprehensive introduction to the psychological aspects of one of the world's most played games. Drawing on an extensive body of literature, the book explores the cognitive functions involved in playing chess, discussing diverse topics such as perception and memory in chess thinking, pattern recognition, and skill acquisition. The book will also consider contemporary areas of research within the field, including brain training, artificial intuition, and ...