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Resultaten (713)
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
maandag verzonden
Media Today / 8th edition
Mass Communication in a Converging World
2022 || Paperback || Joseph Turow || Taylor & Francis
Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.
Coverage of convergence and its impact is incorporated into every cha...
The Goal / 3rd edition
A Process of Ongoing Improvement
2023 || Paperback || Eliyahu M. Goldratt e.a. || Taylor & Francis
Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage.
He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru to industry' and by Businessweek as a '...
The Science of Social Influence (e-book)
Advances and Future Progress
2011 || E-book via Bookshelf || Anthony R. Pratkanis || Taylor & Francis
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:
Learn how to conduct lab, field and case research on social influence through example by leading researchers
Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
Discover how se...
Digital Analytics for Marketing / 1st edition
2017 || Paperback || Gohar F. Khan e.a. || Taylor & Francis
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...
Introduction to International Political Economy / 7th edition
2018 || Paperback || David N. Balaam e.a. || Taylor & Francis
In a revolutionary revision of this best-selling text, David Balaam and Bradford Dillman show how the postwar world order is at once under threat and yet resilient. This classic text surveys the theories, institutions, and relationships that characterize IPE and highlights them in the context of a diverse range of regional and transnational issues. Introduction to International Political Economy positions students to critically evaluate the global economy and to appreciate the personal impact...
maandag verzonden
Research Methods in Education / 8th edition
2017 || Paperback || Louis Cohen e.a. || Taylor & Francis
This thoroughly updated and extended eighth edition of the long-running bestseller Research Methods in Education covers the whole range of methods employed by educational research at all stages. Its five main parts cover: the context of educational research; research design; methodologies for educational research; methods of data collection; and data analysis and reporting. It continues to be the go-to text for students, academics and researchers who are undertaking, understanding and using e...
Water Resources / 2nd edition
An Integrated Approach
2019 || Paperback || Joseph Holden || Taylor & Francis
Now in its second edition, Water Resources: An Integrated Approach provides students with a comprehensive overview of natural processes associated with water and the modifications of these processes by humans through climate change and land management, water-related health issues, engineering approaches to water and socio-economic processes of huge importance to water resources. The book contains chapters written by 24 specialist contributors, providing expert depth of coverage to topics. The...
The Continental Aesthetics Reader / 2nd edition
2017 || Hardcover || Clive Cazeaux || Taylor & Francis
The Continental Aesthetics Reader brings together classic and contemporary writings on art and aesthetics from the major figures in continental thought. The second edition is clearly divided into seven sections: Nineteenth-Century German Aesthetics Phenomenology and Hermeneutics Marxism and Critical Theory Excess and Affect Embodiment and Technology Poststructuralism and Postmodernism Aesthetic Ontologies. Each section is clearly placed in its historical and philosophical context, and each ph...
maandag verzonden
International Human Resource Management / 6th edition
Policies and Practices for Multinational Enterprises
2022 || Paperback || TARIQUE || Taylor & Francis
The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs). The book includes fifteen chapters with rich pedagogy students have come to expect and is organized into four sections:Strategic ContextNational and Cultural ContextGlobal Talent ManagementRole and the Future of IHRMEach chapter has been designed to lead readers through key topics in a highly e...