Qualitative Research Writing: Credible and Trustworthy Writing from Beginning to End takes you through the writing process step by step, starting with how you think about your research, before you even consider writing. The authors offer practical guidance based on two decades working with faculty and doctoral students.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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Whether you're starting your BA degree or more advanced, this text is an essential companion for anyone seeking a comprehensive guide to International Relations. It’s the ideal companion for all undergraduate and postgraduate students of global affairs.

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

Health Promotion: Planning and Strategies has been a key pillar of our health list for many years.

Your contemporary guide to the core skills and know-how required to train as a primary school teacher, perfectly suited for professional studies modules on primary teacher training courses.

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.