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Jo Caudron (2)
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Paperback (12)
Hardcover (2)
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2023 (4)
2017 (2)
2019 (2)
2020 (2)

Resultaten (14)

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China's New Normal (Engelstalige editie)

How China sets the standard for innovation

Paperback || Pascal Coppens || Pelckmans || met inkijkexemplaar

The words ‘technology’ and ‘innovation’ are almost automatically linked with American companies like Google, Apple, Facebook, Tesla or Amazon in most people’s minds. But this association has created a huge blind spot in the West.

While the world focuses on what is happening in Silicon Valley, the Chinese innovation train has left the station and is moving forward at high speed. Baidu, Alibaba and Tencent are the well-known standard-bearers of this fast and furious innovation surge, ...

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The Fun and Frustration of Modern Working Life

Contributions from an Occupational Health Psychology Perspective

2019 || Paperback || Hans De Witte e.a. || Pelckmans || met inkijkexemplaar

The Fun and Frustration of Modern Working Life presents an easy to read and timely overview of the state-of-the-art of many important areas in occupational health psychology. It focuses on the health and well-being of workers, the work related causes and consequences of (lack of) worker health and well-being, and strategies for improvement. It also marks the retirement of Wilmar Schaufeli, one of the most eminent scholars active in occupational health psychology since the 1990s.

This book off...

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The World is Round

An optimistic master plan for the transformation of business and society

2020 || Paperback || Jo Caudron || Pelckmans

For over twenty years sectors have been changing in the wake of digital disruption. Today banks, retailers, the media, taxi firms and so many other organisations are feeling the power of digitisation and the challenges it brings. All sectors find themselves in their particular perfect storm, in which digital forces compel them to adopt a new position. But what if that’s just the beginning? What if seeking a futureoriented transformation plan solely in relation to your industry proves insuff...

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Brand design and graphic identity

Bridging the gap between business and creativity

2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...