We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: The Basics, the authors now shift their focus from 'how to sketch' to 'why you sketch'.

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch t...

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take yo...

People face a bewildering choice of new organizational design options. New organizational forms are sweeping across business, now that information technology enables better communication, both internally and across boundaries. This book helps managers to navigate the new landscape, by providing a concise and practical overview of forms like holacracy, the Spotify-model, platform organizations, multidimensional organizing and ecosystems. It discusses these forms and provides a user guide, show...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

'Imagine Me' is a game that enables players to talk about the complicated and intimate subject of identity in a playful and accessible manner. This is done by using visualisations, instead of words and questions, to start an (open) conversation. The various cards are displayed in order to create a moodboard representing your identity.

The game can be played in various environments to uncover different social structures, for example, in a professional environment, at school or during a fun eve...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

Another two-hour brainstorm with your team, and you are left feeling drained: nothing really useful came out of it. It feels like a waste of time. Why is it that so many meetings are not effective? We need to start working with a type of leadership that empowers from the bottom up instead of top-down: facilitation. In Captains of Leadership you will learn the secrets of facilitative leadership, which will allow you to bring co-creation to another level. No more wasting time during team meetin...

Discover why intentional event design is crucial and how you can create positive organisational changes.

Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design.

Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with ...

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...