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Sketching the Basics

Drawing Techniques for Product Designers

2019 || Paperback || Koos Eissen e.a. || BIS Publishers || met inkijkexemplaar

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...

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Know Your Onions - Corporate Identity

Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys

Paperback || Drew de Soto || BIS Publishers

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then...

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26 Innovations in Digital Communication

Move Beyond Speculations and Master Mediated Communication

2019 || Paperback || Paul Ketelaar e.a. || BIS Publishers || met inkijkexemplaar

24 Innovations in Digital Communication describes, criticizes and evaluates 26 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

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