A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.

Comprehensive coverage on the state of research, critical analysis and promising avenues for further study on prejudice, stereotyping and discrimination.

An alien crash landed on Mount Saleve in France and spent some time with the rescue team. They got the opportunity to ask questions and learn from an alien perspective all about the life departments on planet Terra as outlined by "The Prophet" in Orphalese long time ago. But now it is in the modern world where mankind lives unaware about the actual reality, despite of their intellect. This time there is no gentle poetry to read.

An up-to-date, clear and practical guide to understanding and using SEM - authored by a world-renowned researcher in the field who can incorporate his own data to show how the method is applied

In the present epoch of global change, movement, interconnection and the intensification of social issues within and across many societies, applied social psychology is more relevant than ever. The SAGE Handbook of Applied Social Psychology offers an overview of the field and the disparate and evolving approaches.

Updated to include recent developments in cross-cultural psychology, this text offers extensive coverage of social psychological theories and how these relate to cross-cultural research made accessible to the reader using practical examples from everyday life.

This book will provide your students with a framework for understanding the most common areas of interest for Social Cognition, such as perception, attitudes and stereotyping.

Using interesting case studies and useful exercises, Applying Social Psychology is an invaluable tool in learning how to develop and carry out psychological interventions.

The authors aim to help advocates better understand battered women's decisions to improve advocacy for victims with various cultural experiences and backgrounds, and to provide advocates with assistance in redesigning their services so they may better meet the needs of battered women.

The Third Edition of this much celebrated textbook continues to focus on the four major and influential perspectives in contemporary social psychology - social cognition, social identity, social representations, and discursive psychology.