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Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
2024 || Hardcover || Simon Hudson e.a. || SAGE
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
Academic Writing Skills for Economics and Business Administration / 2nd edition
2024 || Paperback || Bas Karreman e.a. || Boom
For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...
MoneyGPT
how ChatGPT is Attacking Markets and What You Can Do to Protect Your Wealth
2024 || Paperback || James Rickards || Penguin Business
Financial expert, investment advisor and New York Times bestselling author James Rickards shows how generative AI is reshaping the world of finance, explaining what smart investors can do to protect their assets.
AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we...
Gonzo Capitalism (Heruitgave)
how to Make Money in the New Economy
2024 || Paperback || Christ Guillebeau || Macmillan
Breaking Twitter (Heruitgave)
2024 || Paperback || Ben Mezrich || Macmillan
A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time.
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The Friction Project
How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
2024 || Paperback || Robert I. Sutton e.a. || Veltman Distributie Import Books
Million Dollar Weekend
The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
2024 || Paperback || Noah Kagan || Ebury Publishing
It's time to leapfrog the only hurdle between you and a million-dollar company.
More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a ...
The Six Disciplines of Strategic Thinking
Leading Your Organization Into the Future
2024 || Paperback || Michael Watkins || Veltman Distributie Import Books
How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and b...
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Entrepreneurship
A Contemporary & Global Approach
2024 || Paperback || David Deakins e.a. || SAGE
A new textbook providing a contemporary and global approach to entrepreneurship
Food for Life
Your Guide to the New Science of Eating Well
2024 || Paperback || Tim Spector || Veltman Distributie Import Books
'Life-changing' DAVINA McCALL
'A must-read' DR RUPY AUJLA
'Fascinating' NIGELLA LAWSON
'Empowering' LIZ EARLE
**AS HEARD ON THE DIARY OF A CEO PODCAST**
Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.
Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.
Drawing on cutting-edge research and personal insights, Professo...