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Resultaten (128)
The SAGE Handbook of Leadership
2023 || Hardcover || Doris Schedlitzki e.a. || SAGE
This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.
morgen verzonden
Research Methods for Managers
2021 || Paperback || John Gill e.a. || SAGE
With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
The Complete Handbook of Coaching
2023 || Paperback || Elaine Cox e.a. || SAGE
This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.
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Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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International Project Management
Paperback || Kathrin Koster || SAGE
With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality such as this one is essential.
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Marketing Research
A Managerial Approach
2023 || Paperback || Al Marshall || SAGE
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
morgen verzonden
Global Entrepreneurship & Innovation
2023 || Paperback || Sarika Pruthi e.a. || SAGE
A new textbook on entrepreneurship and innovation which has a global focus.
morgen verzonden
Conducting Action Research for Business and Management Students
2021 || Paperback || David Coghlan e.a. || SAGE
This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.