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Spiller (3)
Annmarie Hanlon (2)
Benzo (2)
» Toon alle opties (4)
Verschijningsjaar
2023 (12)
2022 (6)
Verschijningsvorm
Hardcover (12)
Paperback (8)

Resultaten (20)

153,00
Vandaag besteld,
morgen verzonden
met 5% korting 145,35
+
Bestel

The SAGE Handbook of Digital Marketing

2023 || Hardcover || Hanlon || SAGE

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

65,00
Vandaag besteld,
morgen verzonden
met 5% korting 61,75
+
Bestel

Qualitative Consumer and Marketing Research

2022 || Paperback || Russell W. Belk e.a. || SAGE

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

153,00
Vandaag besteld,
morgen verzonden
met 5% korting 145,35
+
Bestel

The SAGE Handbook of Social Media Marketing

2023 || Hardcover || Hanlon || SAGE

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

97,00
Vandaag besteld,
morgen verzonden
met 5% korting 92,15
+
Bestel

Leading Edge Marketing Research

21st-Century Tools and Practices

2012 || Paperback || Kaden || SAGE

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

231,00
Vandaag besteld,
morgen verzonden
met 5% korting 219,45
+
Bestel

Marketing Research

2023 || Hardcover || Benzo || SAGE

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

62,00
Vandaag besteld,
morgen verzonden
met 5% korting 58,90
+
Bestel

Experiential Marketing

Integrated Theory & Strategic Application

2022 || Paperback || Rose Leahy e.a. || SAGE

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

182,00
Vandaag besteld,
morgen verzonden
met 5% korting 172,90
+
Bestel

Experiential Marketing

Integrated Theory & Strategic Application

2022 || Hardcover || Rose Leahy e.a. || SAGE

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

131,00
Vandaag besteld,
morgen verzonden
met 5% korting 124,45
+
Bestel

The Market Research Toolbox

A Concise Guide for Beginners

2015 || Paperback || McQuarrie || SAGE

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.

196,00
Vandaag besteld,
morgen verzonden
met 5% korting 186,20
+
Bestel

Selling & Sales Management

2023 || Hardcover || Spiller || SAGE

A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.

75,00
Vandaag besteld,
morgen verzonden
met 5% korting 71,25
+
Bestel

Marketing Research: Planning, Process, Practice

2023 || Paperback || Benzo || SAGE

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.