Rich in examples and applications to everyday life, Sensation and Perception, Third Edition is a cutting edge and highly readable account of modern sensation and perception from both a cognitive and neurocognitive perspective.

With Macmillan's superior content delivered by LaunchPad (a first for this title), Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field, just as it has done throughout its nearly four decades of publication. As they have done since the first edition, the authors draw on recent research and their own clinical and lab experience to guide their development of the content, and on their experience in the classroom to help hone the presentation in a way that is both a...

Provides an introduction to the theory and application of discourse analysis within the field of social psychology. This book includes chapters on the theoretical roots of discourse analysis in linguistic philosophy, ethnomethodology and semiotics and an overview on the perspectives of discourse analysis and its utility in studying attitudes.

This new edition of the student-friendly introduction to the field of applied social psychology features the latest research as well as new examples of qualitative research.

In this "powerful personal story woven with a rich analysis of what we all seek" (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google's [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness-and then he solves for happy.In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts a...

Using a step-by-step active learning approach, Barney Beins guides students through the key actions required in research.

This text provides a concrete roadmap for the design and implementation of experiments using human participants. It covers both conceptual and practical issues that are critical to experimental methods, and the organization of the book follows the standard process in experiment-based research.

Written by two psychologists with expertise in both teaching research methods and applying methods to diverse field settings, this advanced research methods textbook provides the tools and knowledge required to conduct relevant, high-quality research across a variety of settings.