This book aims to provide guidance on originality so that students can transform their work and achieve better grades.

Including a new section on evaluation accountability, this Third Edition details 30 standards which give advice to those interested in planning, implementing and using program evaluations.

The books aims to help educators understand the value and power of meaningful informal conversations about teaching and to provide all educators with the "mental maps" and practical tools to enable them to conduct meaningful, although frequently informal, professional conversations about practice.

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.