Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th edi...

This text provides a solid introduction to concepts such as statistical control, mediation, moderation, and path modeling necessary to students taking intermediate and advanced statistics courses across the social sciences.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

Packed full of case studies, activities and hints and tips for best practice, this book gives coaching and mentoring trainees the knowledge and skills they need to make the best start in their research career.

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...

Providing readers with an introduction to how to conduct a research synthesis of literature, this Fifth Edition has new material on the use of the internet and other new developments in technology, including new statistics for describing meta-analytic results

Giving readers an insight into the minds of researchers, this book brings together the reflections of various authors on the qualitative theoretical framework they used, and how they made research design decisions based on the chosen theoretical framework.