This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

Outlining the principles of research design, this second edition will help the reader think through the questions they need to ask before embarking on their research.

Introducing the theory and practice of conversation, discourse and document analysis, this book proves how useful these methods are in addressing key questions in the social sciences.

Packed with examples from across the social sciences, this book helps students and researchers alike in turning systematic reviews into recommendations for policy and practice.

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

Addressing a key area for researchers and academics, this practical text provides readers with all they need to know about the process of applying for research funding.

This comprehensive manual offers direction for every step of the thesis or dissertation process, from choosing an appropriate topic to adapting the finished work for publication.

Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication, providing numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory.