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Resultaten (1899)
Fundamentals of Aviation Operations
2020 || Paperback || Gert Meijer || Taylor & Francis
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.
It explains how the commercial aviation sector is structured and how technological, economic and political forces define...
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...
Events Management / 4th edition
2023 || Paperback || Glenn A. J. Bowdin e.a. || Taylor & Francis
Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...
Ethics for People Who Work in Tech
2022 || Paperback || Marc Steen || Taylor & Francis
This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.
The book's aim is to empower people to take responsibil...
morgen verzonden
The Right Place
How National Competitiveness Makes or Breaks Companies
2025 || Paperback || Arturo Bris || Taylor & Francis Group Limited
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.
morgen verzonden
I've Been Thinking
2024 || Hardcover || Daniel C. Dennett || Van Ditmar Boeken B.V.
Praise for Daniel C. Dennett"Dennett is the mild-mannered super wizard of philosophical brainstorms."
-- 3: AM Magazine"There seems to be no stopping Daniel Dennett. In academic circles, he has long been recognized as a leading figure. He has played a major role in integrating philosophy of mind with cognitive science, and his ideas have been widely discussed for decades...It is no accident that [he] has gained such a wide readership. He is always fun to read. He has few equals at explaining c...
New Product Development For Dummies
2019 || Paperback || Robin Karol e.a. || Wiley
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
vandaag verzonden
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
Making the Business Case
Proposals that Succeed for Projects that Work
2021 || Paperback || Ian Gambles || Taylor & Francis
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...
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Virtual Society
The Metaverse and the New Frontiers of Human Experience
2022 || Hardcover || Herman Narula || Veltman Distributie Import Books
“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies
“Mind-expanding . . . This important book offers a highly persuasive argument that a new kind of virtual world, the metaverse, marks a profound new stage in this long human quest for fulfillment through creation.”—Chris Anderson, Hea...