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Resultaten (1898)

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Sustainable Marketing

A Holistic Approach

2021 || Paperback || Mark Peterson || SAGE

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

68,00
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met 5% korting 64,60
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International and Comparative Employment Relations

Global Crises and Institutional Responses

2021 || Paperback || Greg J Bamber e.a. || SAGE

International and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a comparative approach, and this seventh edition has been thoroughly updated with new examples and discussion questions to engage students and encourage critical thinking.

42,95
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Reeds 21st Century Ship Management

2014 || Paperback || Captain John W Dickie || Bloomsbury Publishing

Ship management has constantly had to evolve to take into account the advancements in technology as well as the demands of the shipping industry. Having internet access and email on board ship has meant that the ship manager has to possess certain sets of skills to function effectively in the post, including computer literacy. The emergence of large multi-national ship management companies has also changed how business is conducted and this is turn means that the ship manager and tiers of man...

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Outnumbered

From Facebook and Google to Fake News and Filter-bubbles - The Algorithms That Control Our Lives

2024 || Paperback || Sumpter David Sumpter || Bloomsbury Publishing (UK)

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Give Great Presentations

How to speak confidently and make your point

2024 || Paperback || Bloomsbury Publishing PLC || Van Ditmar Boeken B.V.

Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online.



Speaking in front of other people can be daunting if you've never had a lot of practice. Even if you know your stuff, it can be hard to get everything together in time, look confident, speak clearly, and get your message across well. And that's before you consider things like presenting online or hosting a Zoom...

67,95
Levertijd: 4 werkdagen
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Business Research Methods / 3rd edition

2024 || Paperback || Christina Quinlan e.a. || Cengage Learning

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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Strategic Social Marketing

For Behaviour and Social Change

2021 || Paperback || Jeff French e.a. || SAGE

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

24,95
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The Stoic Path to Wealth

Ancient Wisdom for Enduring Prosperity

2024 || Paperback || Darius Foroux || Ebury Publishing

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Corporate Communication / 7th edition

A Guide to Theory and Practice

2023 || Paperback || Joep P. Cornelissen || SAGE

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

65,45
Levertijd: 5 werkdagen
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Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

2024 || Paperback || Simon Hudson e.a. || SAGE

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.