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Resultaten (1919)
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
morgen verzonden
Statistics for Business and Economics / 10th Edition
Global Edition
2022 || Paperback || Paul Newbold e.a. || Pearson
A classic text for accuracy and statistical precision. Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.
The eighth edition of this book has been revised and updated to provide readers with improve...
morgen verzonden
Information Systems Today / 9th Global Edition
Managing in the Digital World
2022 || Paperback || Joseph Valacich e.a. || Pearson || ook als eBook
For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with ...
morgen verzonden
Smarter Investing: Simpler Decisions for Better Results
Simpler Decisions for Better Results
2025 || Paperback || Tim Hale || Pearson
How to build a simple yet robust portfolio – based on the latest theory and evidence - implemented with easy-to-select, best-in-class funds.
Marketing: Real People, Real Choices / 12th Global Edition
2025 || Paperback || Michael Solomon e.a. || Pearson
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Service Operations Management / 6th edition
2025 || Paperback || Robert Johnston e.a. || Pearson Benelux B.V.
Address real-world organisational challenges by applying the principles of Service Operations Management Service Operations Management, 6th edition provides an understanding of how service performance can be improved in organisations. It features tools and techniques throughout, along with examples from a wide variety of international businesses.
Marketing: An Introduction / 16th Edition
2025 || Paperback || Gary Armstrong e.a. || Pearson
The Business Environment / 8th edition (e-book)
A Global Perspective
2022 || E-book via Bookshelf || Ian Worthington e.a. || Pearson
In an uncertain economic environment with fast-paced changing cultures and contexts, today’s organizations can seem a tricky and complex world to understand. The Business Environment – A Global Perspective endows students with a toolset for identifying, analysing and planning for external (PESTLE) and internal factors in business strategy. This book is about all of us and the world we and businesses live in, because organizations do not exist in a vacuum.
Now in its eighth editi...
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...