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Resultaten (1924)
Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
2001 || Paperback || Al Ries e.a. || McGraw-Hill
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
vandaag verzonden
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
2008 || Paperback || Peter Montoya e.a. || McGraw-Hill
The international bestseller--now updatedfor an even bigger, brand-savvy market
Airport Operations / 3rd edition
2012 || Hardcover || Norman Ashford e.a. || McGraw-Hill
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE MOST COMPLETE, UP-TO-DATE GUIDE TO THE MANAGEMENT AND OPERATION OF AIRPORTSFully revised for the latest FAA, ICAO, and IATA standards and regulations, Airport Operations, Third Edition, provides proven strategies and best practices for efficiently managing airport functions. This in-depth resource offer...
How to Win Friends and Influence People
2024 || Paperback || Dale Carnegie || Van Ditmar Boeken B.V.
Offering practical advice and techniques, this book helps you to learn how to get out of a mental rut and make life more rewarding. It supports you to turn your relationships around and improve your interactions with everyone in your life.
vandaag verzonden
Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
2024 || Paperback || Lee Cockerell || Ebury Publishing
Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.
morgen verzonden
What You Do Is Who You Are
How Top Leaders Create a Winning Culture
2025 || Paperback || Ben Horowitz || HarperCollins Publishers
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
morgen verzonden
The Fundraising Reader
2025 || Paperback || Beth (University of Kent Breeze e.a. || Taylor & Francis Group Limited
The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.
The Art of the Long View
Planning for the Future in an Uncertain World
2023 || Paperback || Peter Schwartz || Random House
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines...
The Art of Strategy / 1st edition
A Game Theorist's Guide to Success in Business and Life
2010 || Paperback || Avinash K. Dixit e.a. || WW Norton & Co
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world.
Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal inter...