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Resultaten (1641)
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
2020 || Paperback || Rob Fitzpatrick || CreateSpace
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...
Understanding Sport Organizations / 3rd edition
Applications for Sport Managers
2020 || Paperback || Trevor Slack e.a. || Human Kinetics Publishers
The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...
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Organizational Crisis Communication
A Multivocal Approach
2021 || Paperback || Finn Frandsen e.a. || SAGE
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.
morgen verzonden
This Changes Everything
Capitalism vs. The Climate
2025 || Paperback || Naomi Klein || Simon & Schuster Nederland B.V.
The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems.
In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The status quo is no longer an option.
In This Changes Everything Naomi Kle...
morgen verzonden
Wayfinding
The Art and Science of How We Find and Lose Our Way
2024 || Paperback || Michael Bond || Pan Macmillan
A fascinating investigation of our ability to navigate: from the earliest humans, to cutting-edge spatial neuroscience, and the increasing loss, in today's world, of our ability to find our way.
morgen verzonden
The Decisive Mind
How to Make the Right Choice Every Time
2023 || Paperback || Sheheryar Banuri || Veltman Distributie Import Books
A new model for understanding and optimising your decision making skills by a leading behavioural economist*
__________
Have you ever set yourself a goal but struggled to achieve it?
In a world overflowing with choices and distractions, indecision can be paralysing. It can lead to missed opportunities, stress, even damaged relationships. In The Decisive Mind, decision making expert Professor Sheheryar Banuri provides a new framework to choose the life you want, one decision at a time.
Using r...
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Consumer Culture Theory
2023 || Paperback || Eric Arnould e.a. || SAGE
The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition
2021 || Paperback || Chris Grey || SAGE
'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...