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Resultaten (1512)
morgen verzonden
Way of the Wolf
Straight line selling: Master the art of persuasion, influence, and success - THE SECRETS OF THE WOLF OF WALL STREET
2024 || Paperback || Jordan Belfort || Hodder & Stoughton General Division
At last, Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.
Strategy: An International Perspective / 8th edition
2025 || Paperback || Bob de Wit || Cengage Learning
Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...
International Marketing Strategy / 10th Edition
Analysis, Development and Implementation
2025 || Paperback || Isobel Doole e.a. || Cengage Learning EMEA
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...
morgen verzonden
Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
morgen verzonden
Understanding Social Enterprise
Theory and Practice
2021 || Paperback || Rory Ridley-Duff e.a. || SAGE
Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.
morgen verzonden
Digital Luxury
Transforming Brands and Consumer Experiences
2019 || Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
morgen verzonden
Rebel Ideas
The Power of Thinking Differently
2024 || Paperback || Matthew Syed e.a. || John Murray Press
An inspiring book about creative problem-solving from the author of BOUNCE, BLACK BOX THINKING and YOU ARE AWESOME.
Tourism Planning & Policy
Strategies for Destination Development and Management
2025 || Paperback || Lynn Minnaert || SAGE
This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.
morgen verzonden
Managing Change in Organizations
How, What and Why?
2020 || Paperback || Stefan Sveningsson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
morgen verzonden
Program Evaluation and Performance Measurement
An Introduction to Practice
2021 || Paperback || James C. McDavid e.a. || SAGE
Program Evaluation and Performance Measurement offers a conceptual and practical introduction to program evaluation and performance measurement for public and non-profit organizations.
