In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

This book is not about debits, credits, or accounting theory. Instead, it describes how a chief financial officer (CFO) becomes a Lean CFO by leading a company in developing and deploying a Lean management system. The finance team, business executives, and Lean leaders will all benefit from its forward-thinking improvement approach.

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.

Uncover the basic principles of cyber security and futureproof your career with this easy-to-understand, jargon-busting beginner's guide to the practical skills you need.

Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.

Understand why happiness is important in the workplace and why happy companies flourish financially.

A fresh take on assessing your priorities - both professionally and personally - to ensure you are in the best position to make a positive difference to the people and places around you, and in the process to transform your own life.

The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ...

Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' post...