This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Praise for Daniel C. Dennett"Dennett is the mild-mannered super wizard of philosophical brainstorms."

-- 3: AM Magazine"There seems to be no stopping Daniel Dennett. In academic circles, he has long been recognized as a leading figure. He has played a major role in integrating philosophy of mind with cognitive science, and his ideas have been widely discussed for decades...It is no accident that [he] has gained such a wide readership. He is always fun to read. He has few equals at explaining c...

Reveals the secrets of self-control. This title shows us that willpower is like a muscle that can be strengthened with practice and improved over time. It teaches you how to gain from self-control without pain, and discover the real power in willpower.

'Compulsively readable...Green threatens to do for string theory what Stephen Hawking did for holes' New York TimesIn this international bestseller, Columbia University professor Brian Greene provides, in layman’s terms, a comprehensive demystification of string theory.

Ruchir Sharma is Head of Emerging Markets and Chief Global Strategist at Morgan Stanley Investment Management. His acclaimed book, Breakout Nations: In Pursuit of the Next Economic Miracles (2012), was an international bestseller. Sharma began his career as a writer and still contributes regularly to the Wall Street Journal, Financial Times, Foreign Affairs and other publications. One of the world's largest investors, he was named one of Foreign Affairs' Top Global Thinkers in 2012 and one of...

We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society-and, even, our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionize our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and co-founder of the Future of Life Institute, whose work has helped mainstream research on how to kee...