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Resultaten (476)
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
Managing and Organizations / 7th edition
An Introduction to Theory and Practice
2024 || Paperback || Stewart R Clegg e.a. || SAGE
Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...
The Brilliant Abyss
True Tales of Exploring the Deep Sea, Discovering Hidden Life and Selling the Seabed
2024 || Paperback || Helen Scales || Bloomsbury Publishing
The deep sea is the last, vast wilderness on the planet. This is the story of how we imagine, explore and exploit it.
For centuries, myth-makers and storytellers have concocted imaginary monsters of the deep, and now scientists are looking there to find bizarre, unknown species, chemicals to make new medicines, and to gain a greater understanding of how this world of ours works. With an average depth of 12,000 feet and chasms that plunge much deeper, it forms a frontier for new discoveries.
...
The Art of Noticing
Rediscover What Really Matters to You
2024 || Hardcover || Rob Walker || Ebury Publishing
Learn how to steal it back. Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions. Make small yet impactful changes and bring focus to the things and people that are most important to you.
The Power of Fun
Why fun is the key to a happy and healthy life
2024 || Paperback || Catherine Price || Transworld Publishers Ltd
The Bezos Letters
14 Principles to Grow Your Business Like Amazon
2024 || Paperback || Steve Anderson || John Murray Press
The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.
Nice Girls Don't Get The Corner Office
Unconscious Mistakes Women Make That Sabotage Their Careers
2024 || Paperback || Lois P. Frankel || Little, Brown & Company
The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.
HBR Guide to Coaching Employees (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business School Publishing
Customer Data and Privacy: The Insights You Need from Harvard Business Review
The Insights You Need from Harvard Business Review
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?