Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the foundati...

Global Financial Accounting and Reporting: Principles and Analysis continues to be an invaluable resource for undergraduate, postgraduate and MBA students of introductory financial accounting. Comprehensive and well-illustrated, it covers all the important topics without being too technical and takes a truly international approach. Using extracts from the latest IFRS Standards and real company report data, this book takes a global approach, giving students direct exposure to contemporary repo...

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.

New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is needed. This new edition provides 99 possible techniques and practical guidance on how and when to apply them. It complements Business Analysis also published by BCS, and offers a more detailed description of the techniques used in business analysis, together wit...

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It is designed as a practical guide and uses a series of steps developed in real-life situations that will get you from an empty new system to one that is populated, working and backed by the user population. This new edition is updated to take account of changes in technology and the maturing of the market for data migration services, with two brand ...

Nassim Nicholas Taleb vergaarde internationale faam met zijn bestseller De Zwarte Zwaan, over ingrijpende toevallige gebeurtenissen die ons leven bepalen. In Antifragiel – Talebs magnum opus en het sluitstuk van zijn filosofisch oeuvre over onzekerheid, risico en menselijk falen – gaat hij een stap verder en koppelt hij zijn intellectuele en filosofische interesses aan zijn praktijkervaring.

In Antifragiel leert Taleb ons hoe we moeten handelen en leven in een chaotische wereld, hoe we mo...

Dit boek gaat over de economische misvattingen die ten grondslag liggen aan de crisis van de eeuw. En over de groene wereldvrede, als we de misverstanden hebben opgeruimd. Er is een verband tussen de pandemie van 2020 en de Grenzen aan de Groei van de Club van Rome. Het is zelfs de kern. De coronacrisis is het resultaat en de voorbode van wat gebeurt als die Grenzen worden gepasseerd. De Wereldeconomie rolt nu in snelle vaart de berg af. In dit boek schetst Van Dieren het perspectief aan de h...

The Definitive Guide to Chemical Reaction Engineering Problem-Solving -- With Updated Content and More Active Learning For decades, H. Scott Fogler's Elements of Chemical Reaction Engineering has been the world's dominant chemical reaction engineering text. This Sixth Edition and integrated Web site deliver a more compelling active learning experience than ever before.

Using sliders and interactive examples in Wolfram, Python, POLYMATH, and MATLAB, students can explore reactions and reactors ...