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Resultaten (172)
maandag verzonden
Digital Luxury
Transforming Brands and Consumer Experiences
2019 || Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
maandag verzonden
Managing Change in Organizations
How, What and Why?
2020 || Paperback || Stefan Sveningsson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
maandag verzonden
Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
maandag verzonden
Effective Leadership
Theory, Cases, and Applications
2013 || Paperback || Ronald H. Humphrey || SAGE
'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane
maandag verzonden
Organisational Misbehaviour
2022 || Paperback || Stephen Ackroyd e.a. || SAGE
From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.
maandag verzonden
Essentials of Business Research
A Guide to Doing Your Research Project
2014 || Paperback || Jonathan Wilson || SAGE
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
maandag verzonden
Foundations of Programming, Statistics, and Machine Learning for Business Analytics
2023 || Paperback || Ram Gopal e.a. || SAGE
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.
Strategic Human Resource Management
An International Perspective
2021 || Paperback || Gary Rees e.a. || SAGE
A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.
maandag verzonden
Employee Engagement in Corporate Social Responsibility
2021 || Paperback || Debbie Haski-Leventhal e.a. || SAGE
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.
maandag verzonden
Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia
2017 || Paperback || Al Tompkins || SAGE
With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.