From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.

As the only coaching text available to take this perspective, Coaching Understood does so by building an understanding of how all the basic elements present in the coaching interaction work and exposes the mystery underlying coaching's success as a personal and professional development intervention.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

By presenting the differences as well as the underlying commonalities of institutional theories, this book presents a cohesive view of the many flavours and colours of institutionalism. It evaluates and clarifies developments in both theory and research while identifying future research directions.

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

Organizational Leadership provides a critical introduction to traditional and contemporary leadership approaches, demonstrates leadership as a process shaped by internal and external factors. The book demonstrates how theory translates into practice through international case studies and video interviews with leaders across different organizations and sectors.

Organizational Change combines conceptual models with concrete examples and hands-on exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change.