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Resultaten (769)
Advertising Media Planning
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective. This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout. Divided into four key parts and bite-sized chapters to suit p...
The Geek Way (Heruitgave)
the Radical Mindset That Drives Extraordinary Results
2024 || Paperback || Andrew McAfee || Macmillan
morgen verzonden
Organization Development
The Process of Leading Organizational Change
2023 || Paperback || Donald L. Anderson || SAGE
Organization Development: The Process of Leading Organizational Change, Sixth Edition offers a comprehensive look at individual, team, and organizational change, covering classic and contemporary organization development techniques.
morgen verzonden
Cultures of Growth
How the New Science of Mindset Can Transform Individuals, Teams and Organisations
2024 || Paperback || Mary C. Murphy || Veltman Distributie Import Books
Esteemed social psychologist Mary Murphy offers a definitive reconsideration of teamwork, showing how to implement growth mindset in any organisation to achieve success together.
Mastering the Supply Chain
Principles, Practice and Real-Life Applications
2019 || Paperback || Ed Weenk || Kogan Page Ltd
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.
Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...
vandaag verzonden
Strategic Maintenance Planning / 1st Edition
2006 || Paperback || A. Guildford || Elsevier
Strategic Maintenance Planning deals with the concepts, principles and techniques of preventive maintenance, and shows how the complexity of maintenance strategic planning can be resolved by a systematic 'Top-Down-Bottom-Up' approach. It explains how to establish objectives for physical assets and maintenance resources, and how to formulate an appropriate life plan for plant. It then shows how to use the life plans to formulate a preventive maintenance schedule for the plant as a whole, along...
Business Analysis and Valuation: 5th edition
IFRS edition
2019 || Paperback || Erik Peek e.a. || Cengage Learning
Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also placing students in a confident position to apply these.
morgen verzonden
A Step-By-Step Introduction to Statistics for Business
Paperback || Richard N Landers || SAGE
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
morgen verzonden
Performance Management Systems
An Experiential Approach
2021 || Paperback || Arup Varma e.a. || SAGE
An experiential and skills-building approach, exploring the realities and complexities of performance management. Cross-cultural cases, review questions and exercises provide students with the practical skills they need to understand how performance management links to business results.
morgen verzonden
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.