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Resultaten (1581)
Platform Revolution
How Networked Markets Are Transforming the Economyand How to Make Them Work for You
2022 || Hardcover || Geoffrey G. Parker e.a. || WW Norton & Co
Uber. Airbnb. Amazon.
Apple. PayPal. All of these companies disrupted their markets when they launched.
Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.
Whether platforms are connecting sellers and ...
Economics of the Public Sector
2024 || Paperback || Joseph E. (Columbia University) Stiglitz e.a. || WW Norton & Co
The long awaited revision of a classic text by an expert author team.
vandaag verzonden
Business Analytics / 5th Edition
Descriptive - Predictive - Prescriptive
2023 || Hardcover || James Cochran e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...
Organizational Behaviour / 2nd edition
Managing People in Dynamic Organizations
2020 || Paperback || Paul E. Smith e.a. || Taylor & Francis
Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and today’s global economy. The text brings together a vast range of ideas, models, and concepts on organizational behaviour from an array of fields, such as psychology, sociology, history, economics, and politics. This information is presented in bite-sized, digestible pieces to create an accessible and engag...
Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
Leaders Eat Last
Why Some Teams Pull Together and Others Don't
2024 || Paperback || Simon Sinek || Penguin
The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views).
Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they woul...
morgen verzonden
Virtual Society
2025 || Paperback || Herman Narula || Crown
They Ask, You Answer / 2nd edtion
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
2019 || Hardcover || Marcus Sheridan || Wiley
The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...
Transitioning to Virtual and Hybrid Events / 1st edition
How to Create, Adapt, and Market an Engaging Online Experience
2020 || Hardcover || Ben Chodor || Wiley
We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...
Auditing / 4th edition
Assurance and Risk
2016 || Paperback || W. Robert Knechel e.a. || Taylor & Francis
Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of account...
