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Resultaten (1574)
Essentials of Entrepreneurship and Small Business Management, Global Edition (e-book)
2023 || E-book via Bookshelf || Norman Scarborough e.a. || Pearson
Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.
Project Management: Achieving Competitive Advantage, Global Edition (e-book)
2021 || E-book via Bookshelf || Jeffrey Pinto || Pearson
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote...
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Business Statistics / 4th Global Edition
2021 || Paperback || Norean Sharpe e.a. || Pearson
Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education) report, which included extensive revisions to reflect both the evolution of technology and new wisdom on statistics education, this edition brings a modern edge to teaching business statistics. This includes a focus on the rep...
Exploring Strategy Text & Cases (e-book)
Text and Cases
2020 || E-book via Bookshelf || Gerry Johnson e.a. || Pearson
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
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The 12 Week Year
Get More Done in 12 Weeks than Others Do in 12 Months
2025 || Hardcover || Brian P. (The Execution Company) Moran e.a. || Wiley
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking.
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Statistics for Business and Economics / 10th Edition
Global Edition
2022 || Paperback || Paul Newbold e.a. || Pearson
A classic text for accuracy and statistical precision. Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.
The eighth edition of this book has been revised and updated to provide readers with improve...
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Information Systems Today / 9th Global Edition
Managing in the Digital World
2022 || Paperback || Joseph Valacich e.a. || Pearson || ook als eBook
For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with ...
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Smarter Investing: Simpler Decisions for Better Results
Simpler Decisions for Better Results
2025 || Paperback || Tim Hale || Pearson Education Limited
How to build a simple yet robust portfolio – based on the latest theory and evidence - implemented with easy-to-select, best-in-class funds.
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
