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Resultaten (1475)
morgen verzonden
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
morgen verzonden
Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
morgen verzonden
Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...
morgen verzonden
Sprint
How to Solve Big Problems and Test New Ideas in Just 5 Days
2025 || Paperback || Jake Knapp e.a. || Simon & Schuster Nederland B.V.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire wa...
morgen verzonden
Social Media Marketing
2023 || Hardcover || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
Managing Events
Real Challenges, Real Outcomes
2025 || Paperback || Liz Quick || SAGE
This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.
Exploring Entrepreneurship
2021 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
morgen verzonden
Managing Careers and Employability
2022 || Paperback || Yehuda Baruch || SAGE
Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems, on both an individual and an organizational level.
morgen verzonden
Hyperfocus
How to Work Less to Achieve More
2020 || Paperback || Chris Bailey || Macmillan
The life hack that you've been waiting for – to work less in order to increase your productivity.
