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Resultaten (1475)
Everybody Writes / 2nd edition
Your New and Improved Go-To Guide to Creating Ridiculously Good Content
2022 || Hardcover || Ann Handley || Wiley
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...
Purchasing and Supply Chain Management / 2nd edition
A Sustainability Perspective
2018 || Hardcover || Mickey Howard e.a. || Taylor & Francis
For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...
Life Cycle Costing for Engineers
2017 || Paperback || B.S. Dhillon || Taylor & Francis
Cradle-to-grave analyses are becoming the norm, as an increasing amount of corporations and government agencies are basing their procurement decisions not only on initial costs but also on life cycle costs. And while life cycle costing has been covered in journals and conference proceedings, few, if any, books have gathered this information into an easily accessible resource. Eliminating the need to consult many different sources, Life Cycle Costing for Engineers brings together up-to-date li...
Sustainable Business
Key Issues
2023 || Paperback || Helen Kopnina || Taylor & Francis
Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisci...
Innovation and Entrepreneurship / 4th edition
2024 || Paperback || John R. Bessant e.a. || Wiley
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...
maandag verzonden
The Invisible Universe
Why There’s More to Reality than Meets the Eye
2024 || Paperback || Matthew Bothwell || Van Ditmar Boeken B.V.
A guide to the 99% of the Universe our eyes can’t see from a dazzling new voice in popular science
maandag verzonden
Organization Development
The Process of Leading Organizational Change
2023 || Paperback || USA) Donald L. (University of Denver Anderson || SAGE
Organization Development: The Process of Leading Organizational Change, Sixth Edition offers a comprehensive look at individual, team, and organizational change, covering classic and contemporary organization development techniques.
maandag verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
maandag verzonden
Marketing Ethics & Society
2021 || Paperback || Lynne Eagle e.a. || SAGE
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
