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Resultaten (1477)
morgen verzonden
Applied Marketing Analytics Using R
2023 || Paperback || Gokhan Yildirim e.a. || SAGE
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Business Analytics
Applied Modelling and Prediction
2023 || Paperback || James Abdey || SAGE
Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.
morgen verzonden
Strategy
Theory and Practice
2025 || Paperback || Stewart R Clegg e.a. || SAGE
Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.
morgen verzonden
The Sage Handbook of Qualitative Research in Organizational Communication
2024 || Hardcover || Boris H. J. M. Brummans e.a. || SAGE
The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.
morgen verzonden
Way of the Wolf
Straight line selling: Master the art of persuasion, influence, and success - THE SECRETS OF THE WOLF OF WALL STREET
2024 || Paperback || Jordan Belfort || Hodder & Stoughton General Division
At last, Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.
Strategy: An International Perspective / 8th edition
2025 || Paperback || Bob de Wit || Cengage Learning
Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...
International Marketing Strategy / 10th Edition
Analysis, Development and Implementation
2025 || Paperback || Isobel Doole e.a. || Cengage Learning EMEA
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...
morgen verzonden
Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Risk Management / 5th edition
Concepts and Guidance
2021 || Hardcover || Carl L. Pritchard || Apple Academic Press Inc.
This new edition of Risk Management: Concepts and Guidance supplies a look at risk in light of current information, yet remains grounded in the history of risk practice. Taking a holistic approach, it examines risk as a blend of environmental, programmatic, and situational concerns. Supplying comprehensive coverage of risk management tools, practices, and protocols, the book presents powerful techniques that can enhance organizational risk identification, assessment, and management—all with...
morgen verzonden
International Entrepreneurship
Starting, Developing, and Managing a Global Venture
2015 || Paperback || Robert D. Hisrich || SAGE
Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.
