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The Customer Journey Explained
2023 || Paperback || Marleen Verkerk || Marleen Verkerk
Due to the growth of online purchases, the customer journey is becoming increasingly important for the sale of products and services and customer satisfaction. The customer journey you offer your customers sets you apart from the competition. If you want to turn your initial customers into repeat visitors, you have to offer every customer an optimal customer journey.
Designing and improving your customer journey requires you to view it as your core product, which you actively manage, measure ...
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A Brief History of Intelligence
Why the Evolution of the Brain Holds the Key to the Future of AI
2023 || Paperback || Max Bennett || Veltman Distributie Import Books
A Brief History of Brains bridges the gap between AI and neuroscience by telling the evolutionary story of how the brain came to be.
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How Boards Work
And How They Can Work Better in a Chaotic World
2023 || Paperback || Dambisa Moyo || Veltman Distributie Import Books
A unique insight into the work of corporate boards and why their work is so important in society, by a hugely influential economist who has global recognition
Marketing Communications / 9th edition
Fame, influencers and agility
2023 || Paperback || Chris Fill e.a. || Pearson
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...
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Management and Cost Accounting / 8th edition
2023 || Paperback || Alnoor Bhimani e.a. || Pearson
This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...
Multinational Business Finance / 16th Global Edition
2023 || Paperback || David Eiteman e.a. || Pearson
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...
Organizations in Action
Social Science Bases of Administrative Theory
2023 || Paperback || James D. Thompson || Taylor & Francis
Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult
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Discovering Leadership
Designing Your Success
2023 || Paperback || Anthony E. Middlebrooks e.a. || SAGE
Discovering Leadership: Designing Your Success, Second Edition provides a comprehensive practice-based introduction to leadership. The text guides students to design their leadership purposefully and mindfully as they develop their leadership knowledge, skills, and dispositions.
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Business & Marketing Across Cultures
2023 || Paperback || Julie Anne Lee e.a. || SAGE
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
Operations Management: Sustainability and Supply Chain Management / 14th Global Edition
2023 || Paperback || Jay Heizer e.a. || Pearson
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...