Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

Are you interested in making a positive social impact? In his book “Society Driven Design” Judah Armani explains the role of design in community development and the role of the designer in the process of social change. In doing so, the book demystifies how design can foster social change and community development.

Based on Armani’s decades-long experience in social innovation the book offers a framework on how to cultivate the conditions for social change. Armani is a designer and educ...

In recent years, the Agile approach to tackling projects has really taken off, with more and less success. An Agile approach requires a different mindset from the person driving the change, from the professionals involved in various teams and—and this is sometimes overlooked—from the organization in which the Agile project is executed.

An Agile project cannot do without sufficient project management, predictability, determining functionality and decision-making to achieve a successful con...

Budgeting is the process of creating a plan for managing your finances, by estimating and allocating your income and expenses over a specified period of time, such as a month or a year. The purpose of budgeting is to ensure that you have enough money to cover your expenses and to help you achieve your financial goals, such as saving for a down payment on a house, paying off debt, or building an emergency fund.

A budget typically includes a list of all your income sources, a list of all your e...

Due to the growth of online purchases, the customer journey is becoming increasingly important for the sale of products and services and customer satisfaction. The customer journey you offer your customers sets you apart from the competition. If you want to turn your initial customers into repeat visitors, you have to offer every customer an optimal customer journey.

Designing and improving your customer journey requires you to view it as your core product, which you actively manage, measure ...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...