Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Thirteenth Edition offers surpasses any other resource available.

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

From the internationally bestselling author of Principles and legendary investor Ray Dalio: a guided journal that leads us through developing our own principles for success and fulfilment.

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing i...

Getting Acquainted (Kennismakingsspel Engels) Dit kaartspel is de Engelse versie van het Kennismakingsspel.

Met behulp van het Kennismakingsspel leer je elkaar op een verrassende manier (nog) beter kennen. Het spel bestaat uit 56 kaarten (10 x 12 cm) met daarop een kleurenfoto en een bijpassende vraag. De foto's zijn uitnodigend, humoristisch of prikkelend. Het toevoegen van een foto aan een vraag verhoogt de betrokkenheid van de deelnemers.

De vragen zijn verdeeld over zes groepen:

1. Jeugd &...

Economies are increasingly dependent on supply chains, which have grown enormously in the 21st century. The textbook 'Supply Chain Management in the 21st Century' prepares students in business and management sciences for this new reality. It is primarily written for undergraduate students, but is also suitable for MBA courses. The book is also a welcome addition to the curricula of technical courses in the field of industrial design and production technology.

'Supply Chain Management in the 2...

Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Jones/Taylers FINANCIAL AND MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapters content fits into the "big picture." The authors clearly connect fundamental accounting concepts to real businesses today. Each chapter begins with a real company opener that is referenced througho...

Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.

This approach enables the teaching of financial accounting in a way that is not country-...