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Resultaten (54)
Operations Management: Sustainability and Supply Chain Management / 13th Global Edition
2019 || Paperback || Jay Heizer e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.
A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offeri...
Marketing / 3rd European edition
Real People, Real Decisions
2019 || Paperback || Michael Solomon e.a. || Pearson
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more infor...
International Business / 9th edition
A Managerial Perspective, Global Edition
2023 || Paperback || Ricky Griffin e.a. || Pearson
For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.
It also greatly emphasises cultural literacy and gives stu...
Flying Off Course
Airline Economics and Marketing
2023 || Paperback || Rigas Doganis || Taylor & Francis
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Management Accounting and Control / 1st edition
Tools and Concepts in a Central European Context
2019 || Paperback || Michel Charifzadeh e.a. || Wiley-VCH Verlag GmbH
Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.
Global Marketing, Global Edition (e-book)
2019 || E-book via Bookshelf || Mark C. Green e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global ...
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Understanding Social Enterprise
Theory and Practice
2021 || Paperback || Rory Ridley-Duff e.a. || SAGE
Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.
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Digital Luxury
Transforming Brands and Consumer Experiences
Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
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Surrounded by Idiots
The Four Types of Human Behaviour (or, How to Understand Those Who Cannot Be Understood)
2019 || Paperback || Thomas Erikson || Veltman Distributie Import Books
After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was `surrounded by idiots', communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people.
Supply Chains in Action
A Case Study Collection in Supply Chain, Logistics, Procurement and Operations Management
Hardcover || Richard Wilding || Kogan Page Ltd
Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.