Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

Grounded in empirical findings from archaeology, history, lab-experiments and field studies – and supplemented with computational network models – this book extends the theory of cultural evolution, proposing a sociology of humankind that connects all people throughout history in a giant socio-cultural network spanning 300 millennia.

It provides an important examination into the role of evolution of human traits of dominance as central to understanding social and political events, proposing a new view on human social evolution. It examines basic biological universal needs and behavioral profiles of non-human living beings.

This exciting new book presents the field of social demography, animating the study of population with a vibrant sociological imagination. Gregg Lee Carter provides multiple demonstrations of how taking a demographic perspective can give us a better understanding of social phenomena once thought to be largely the products of culture, politics, or the economy. Five key chapters concentrate on (1) the social and individual determinants of fertility, mortality, and migration; (2) the social and ...

In The Teachings of Don Juan Castaneda published the account of his five-year apprenticeship to the Yaqui Indian Sorcerer don Juan. Now, in A Separate Reality, Castaneda tells how he returned to Mexico, to don Juan, and to a world of experience no man from Western Civilization had entered before. It is a fascinating journey into the heart of magic readers will not forget.

Doing Gender in Media, Art and Culture, 2nd edition is a comprehensive gender studies textbook with an international focus and relevance across a broad range of academic disciplines. Covering an array of topics, theories and approaches to gender studies, it introduces students to the study of gender through geographically diverse case studies on different historical and contemporary figures. The volume covers the established canon of gender studies, including questions of representation, stan...

Moore and Parker’s Critical Thinking is not about critical thinking as much as it is a text in critical thinking. It provides guided practice through hundreds of exercises and examples, to help students apply content and think critically themselves. With an enjoyable, concise reading style and a visually clear layout, Critical Thinking trains students to improve information acquisition skills, recognize dubious claims, and hone critically important skills.

The authors’ expanded coverage o...

This new addition to the Applied Social Research Methods series is unrivalled, it is written by leaders in the growing field of rigorous, comparative techniques.

This text provides a comprehensive and critical exploration of food from the unique perspective of place. It shows that our experiences with food are deeply influenced by their cultural, social, economic, and political contexts. The authors explore a wide range of questions such as: Do GMOs threaten rural livelihoods? Why don't we eat dogs? Does your neighborhood make you fat? Do community gardens encourage urban gentrification? Can cheese save a local economy? Why are gourmet burgers appeari...