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Marketing Research with SPSS
2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
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Computer Security: Principles and Practice / 4th Global Edition
2018 || Paperback || William Stallings e.a. || Pearson
For courses in computer/network security Balancing principle and practice?an updated survey of the fast-moving world of computer and network securityComputer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related topics continues to grow at a dramatic rate?and is essential for anyone studying Computer Science or Computer Engineering. Written for both an academic and professional audience, the 4...
Essentials of Entrepreneurship and Small Business Management / 9th Global Edition
2018 || Paperback || Norman Scarborough e.a. || Pearson || ook als eBook
Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.
Statics and Mechanics of Materials in SI Units / 5th edition
2018 || Paperback || Russell C. Hibbeler || Pearson || ook als eBook
For courses in introductory combined Statics and Mechanics of Materials courses found in ME, CE, AE, and Engineering Mechanics departments. Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fourteenth Edition and Mechanics of Materials, Tenth Edition with Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fourt...
Mechanics of Materials
SI Edition + Mastering Engineering with Pearson eText
2018 || Paperback || Russell Hibbeler || Pearson
For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments. Thorough coverage, a highly visual presentation, and increased problem solving from an author you trust. Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles.
Professor Hibbeler's concise writing style, countless examples, and stunning four-color photorealistic art program - all shaped by the comm...
Business Information Systems / 6th edition
Technology, Development and Management for the Modern Business
2018 || Paperback || Paul Bocij e.a. || Pearson
In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...
Mechatronics / 7th edition
Electronic Control Systems in Mechanical and Electrical Engineering
2018 || Paperback || W. Bolton || Pearson
An essential reading for students requiring an introduction to this exciting area at undergraduate and higher diploma level. Mechatronics: Electronic Control Systems in Mechanical and Electrical Engineering, 7th edition by William Bolton is the ideal learning tool to support you develop your skills in mechanical engineering, electronics and computing, and successfully design mechatronics systems. The integration of electronic engineering, mechanical engineering, control and computer engineeri...
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Human Physiology: An Integrated Approach / 8th Global Edition
2018 || Paperback || Dee Silverthorn || Pearson || ook als eBook
For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.
Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teaching Modules...
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Skill Sheets / 3rd edition
An Integrated Approach to Research, Study and Management
2018 || Paperback || Rob van Tulder || Pearson || met inkijkexemplaar || ook als eBook
In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the exp...
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Computer Science: An Overview / 13th Global Edition
2018 || Paperback || J. Brookshear e.a. || Pearson
A ground-up approach to foundational computer science.Computer Science: An Overview, 13th edition, is an introduction for students of all backgrounds. This edition contains over 1,000 questions and exercises to reinforce core concepts.This text is comprehensive and highly accessible, making it ideal for undergraduate studies in computer science.