"A longstanding excellent primer, in an equally excellent updated edition."-PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary.

From logos to lett...

Master the fundamentals of pathophysiology with this concise, easy-to-understand text! Gould's Pathophysiology for the Health Professions, 7th Edition helps you learn basic concepts of disorders and disease processes. Known for its readability and vivid, full-color illustrations, this text describes disorders by body system and includes case studies applying the material to real-life situations. This edition is updated with the latest research and the newest methods of diagnostic testing and ...

Aktualisierte und überarbeitete Ausgabe inklusive didaktisierter DVD

Das Lehrbuch vermittelt in klarer Form die wichtigsten Grundlagen der berufsspezifischen Sprache (Lexik und Grammatik) für die im Hotelgewerbe tätigen Berufsgruppen.

In sechs Lektionen werden relevante Themen wie verschiedene Arten der Reservierung, der Empfang von Gästen und der Umgang mit Reklamationen behandelt.

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Now in its third edition, the classic book on game design has been completely revised to include the latest developments in the game industry. Readers will learn all the fundamentals of concept development, gameplay design, core mechanics, user interfaces, storytelling, and balancing. They'll be introduced to designing for mobile devices and touch screens, as well as for the Kinect and motion-capture gameplay.

They'll learn how indie developers are pushing the envelope and how new business mo...

This handy guide provides numerous insights and shortcuts to drawing and sketching effectively. Describing mandatory skills for beginning and advanced students, the text covers such subjects as diminution, foreshortening, convergence, shade and shadow, and other visual principles of perspective drawing.

Accompanying a concise and thoughtfully written text are more than 150 simply drawn illustrations that depict a sense of space and depth, demonstrate vanishing points and eye level, and explain...

An approachable, hands-on guide to understanding how computers work, from low-level circuits to modern software.

From Amps to Apps: How Computers Work takes an informal approach to topics often reserved for textbooks. Each chapter covers one foundational aspect of computing. Exercises and hands-on activities throughout are designed to help the reader learn.

Exercises mostly involve mental problem solving, while hands-on activities require the reader to actually try various aspects of computin...

The latest edition of this highly successful textbook introduces the key techniques and concepts involved in cloning genes and in studying their expression and variation. The new edition features: Increased coverage of whole-genome sequencing technologies and enhanced treatment of bioinformatics. Clear, two-colour diagrams throughout.

A dedicated website including all figures. Noted for its outstanding balance between clarity of coverage and level of detail, this book provides an excellent in...

- Standaardwerk op het gebied van marketingplanning;

- sluit aan op de meest actuele NIMA-B exameneisen;

- veel praktijkvoorbeelden en cases.

Strategische en operationele marketingplanning – Kernstof B is al jaren een standaardwerk op het gebied van marketingplanning, -strategie en -management.

In dit boek is volop aandacht voor strategische issues, de internationale dimensie, B2B en online marketing. Aan de hand van vele praktische voorbeelden worden de verbanden tussen de verschillende th...

Wat moet iedere student minimaal aan bagage hebben op het gebied van de statistiek? Statistiek in 20 stappen voorziet elke hbo-student van de nodige basiskennis en basisvaardigheden statistiek. Het boek speelt in op de toenemende vraag naar kwalitatief goede afstudeerwerkstukken van studenten. Met een praktische insteek van het vakgebied voorziet het boek in een grote behoefte aan een resultaatgerichte inleiding.

In de nieuwe tweede druk zijn per hoofdstuk twee extra vraagstukken toegevoegd...