Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.

It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...

Welke bouwstenen voor effectieve lessen kunnen docenten in het VO gebruiken en hoe pas je ze toe in de dagelijkse lespraktijk?

Dagelijks geven duizenden leraren het beste voor zichzelf in de klas. Hoewel het takenpakket van de leraar heel divers is, blijft het geven van een goede les de kern van het vak. Zes auteurs uit Nederland en Belgie met ruime ervaring in onderwijspraktijk en onderwijsonderzoek presenteren in dit boek de meest recente wetenschappelijke inzichten op het vak van leren en ...

Includes pictures, notes and an extensive section on Oscar Wilde's life and works. Dorian Gray is having his picture painted by Basil Hallward, who is charmed by his looks. But when Sir Henry Wotton visits, and seduces Dorian into the worship of youthful beauty with an intoxicating speech, Dorian makes a wish he will live to regret: that all the marks of age will now be reflected in the portrait, rather than on Dorian's own face. The stage is now set for a masterful tale about appearance, rea...

First published in 1954, Lord of the Flies is now recognised as a classic, one of the most celebrated and widely read of modern novels. This edition, which includes an introduction and notes by Ian Gregor and Mark Kinkead-Weekes, meets the demand for its use in schools and its prescription by numerous examining boards. In compiling the notes they have borne in mind the needs of younger readers not only in this country but overseas.

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down ...

Whether you are preparing for a management consultancy career or only want to acquire widely applicable consultancy skills, you will need a clear and concise introduction to this area. This fully updated second edition text provides you with a practical, step-by-step guide to learn the proven successful methods and techniques of the world's leading management consultancy firms. Detailed descriptions and real-life illustrations enable you to develop consultancy skills for structured problem-so...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide.

Now, in "The Art of Deception",...