Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement.

In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed c...

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

Geïntegreerde Cognitieve Gedragstherapie

Heldere CGT met stevige basis

Geïntegreerde cognitieve gedragstherapie biedt een helder, systematisch en toepasbaar behandelmodel dat wetenschappelijke inzichten koppelt aan de dagelijkse praktijk van de therapeut. Voor wie CGT zorgvuldig en doelgericht wil inzetten, biedt dit handboek een methodisch én praktisch fundament.

Van kennis naar klinische toepassing

CGT wordt in dit boek niet gepresenteerd als een verzameling technieken, m...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. This book covers smart grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the smart grid can support the integration of renewable e...

The New State of the Art in Information Security: Now Covers Cloud Computing, the Internet of Things, and Cyberwarfare Students and IT and security professionals have long relied on Security in Computing as the definitive guide to computer security attacks and countermeasures. Now, the authors have thoroughly updated this classic to reflect today's newest technologies, attacks, standards, and trends. Security in Computing, Fifth Edition, offers complete, timely coverage of all aspects of comp...

"One of the most significant books in my life." -Obie Fernandez, Author, The Rails Way "Twenty years ago, the first edition of The Pragmatic Programmer completely changed the trajectory of my career. This new edition could do the same for yours." -Mike Cohn, Author of Succeeding with Agile , Agile Estimating and Planning , and User Stories Applied ". .

. filled with practical advice, both technical and professional, that will serve you and your projects well for years to come." -Andrea Goulet...

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadersh...

"This edition contains Larman's usual accurate and thoughtful writing. It is a very good book made even better."-Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects"Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design.

Craig Larman has both."-John Vlissides, author, Design Patterns and Pattern Hatching"People often ask me which is the best book to introduce them to the world of OO design. Ever since I came ac...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...